FBA stands for Fulfilment by Amazon. You buy products, send them to Amazon's UK warehouse, and Amazon handles storage, packing, shipping, customer service, and returns on your behalf. You pay fees for this service, which are deducted from your sales revenue.

Most beginners start with £300–£500. This covers a Professional Seller account (£25/month + VAT), initial stock, basic tools, and packaging materials. You can start lower, but a realistic budget gives you more flexibility to test multiple products.

Yes — but it requires research and realistic expectations. It's not a get-rich-quick scheme, but thousands of UK sellers earn consistent income through FBA. The key is buying the right products at the right price and managing your fees carefully.

With FBA (Fulfilment by Amazon), Amazon stores and ships your products. With FBM (Fulfilment by Merchant), you store and ship them yourself. FBA gives you access to Prime customers and better Buy Box chances, while FBM can be better for large or slow-moving items where storage fees would add up.

Most UK beginners start with retail arbitrage (buying discounted products in physical shops) or online arbitrage (buying from online retailers). Both let you learn the FBA process with minimal risk before moving on to wholesale or private label.

You can start as a sole trader, which is simple and free to set up. You don't need a limited company to begin, though many sellers incorporate once their revenue grows. You will need to declare your income to HMRC regardless.

You must register for VAT once your taxable turnover exceeds £90,000 in any rolling 12-month period. Many sellers choose to register earlier for professional reasons. If you're storing stock in EU Amazon warehouses, VAT registration in those countries may also be required.

FBA fees include a fulfilment fee (for picking, packing, and shipping each order) and a storage fee (monthly, based on the space your stock takes up). There's also a referral fee — a percentage of each sale that goes to Amazon. Use Amazon's free FBA Revenue Calculator to check profitability before buying any stock.

The Buy Box is the 'Add to Basket' button on a product listing. When multiple sellers offer the same product, Amazon rotates the Buy Box between them based on price, fulfilment method, seller metrics, and stock availability. Winning the Buy Box drives the vast majority of sales, which is why FBA (with Prime eligibility) gives you a significant advantage.

BSR is Amazon's ranking of how well a product is selling within its category. A lower BSR means faster sales. When researching products, tools like Keepa let you track BSR over time — which helps you spot whether a product sells consistently or only during seasonal spikes.

Keepa is a price and sales rank tracking tool for Amazon. It's widely considered essential by UK FBA sellers because it shows you a product's pricing history and BSR over time, helping you make smarter buying decisions. It costs around £15–20/month but saves beginners from costly mistakes.

Yes, but some brands and categories are restricted. Amazon's 'gating' system means you may need approval (ungating) before listing certain brands or categories. Always check if a product is restricted before buying stock. Tools like the Seller App or Scoutly can flag this while you're sourcing.

Amazon handles returns for FBA orders. Returned items are inspected and, if resaleable, go back into your inventory. If not, Amazon may grade them as unfulfillable, and you can choose to have them destroyed or returned to you.

Most beginners make their first sale within a few weeks of sending their first shipment. Consistent profit, however, typically takes 3–6 months as you learn what works, improve your sourcing, and reinvest earnings. Treat the first few months as paid education.

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